I loved this presentation from the folks at frogDesign. They were most wonderful – creative, geeky, informative all rolled in.
“Users wont wear the glove, they will dance.”
- “Quantum inspiration” – if you have inspiration, there’s a likelhod others had the idea too. Because of rapid propagation one needs to move fast.
- “Generative gut check” – trust your gut.
- Requirements fail/wireframe fail – esp. when Visionary, Innovative & Prescriptive.
- Step 1: State the problem
- Step 2: Whole bunch of ideation up front – many ideas to solve the problem
- in your gut, what is your favorite/most viable. Trusting your gut on a disparate team
- advance this
- identify & solve
- focus on: architecture, interaction
- Step 3: Build
- Expedient technology is used to stand up the model as rapidly as possibly. Very different than wireframing/prototyping.
- Throw hardware on it, right poor code, get it in front of the customer asap
- Step 4: Show
- Put the simulation in front of customer and use it for storytelling
- Generative Whiteboarding – then pick a single viable. (very similar to the 1up concept)
- Flipping through a virtualizations is so much more relevant for stakeholders, esp. for hardware.
- Index of the vision, but tell them it’s fake! Blue sky factor – maybe it will be 5 years in the future.
- Making is designing.. no more design then make! So say the folks at Frog Design.
- Fragmentation in technology also becomes a design issue. Designing for multiple devices, one learns just making & doing.
- Have the engineering team do design concepts early on.
- 4 integrities: perceptual, technical viability, logical, economic.
- Never underestimate the smallest prototype in someones hands vs. vast volumes of paper.
- Bring the engineers into the process, don’t have them siloed. If you can show them you got to the 10% of what you want to get to, then engineerings will trust the design more and they will work toward you.
- Flip your engineering team from the guy who protects the requirement to the guy who enables the designer.
There was a quad chart here.. didn’t have time to re-do it.. but imagine it!
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